8-Room Boutique Hotel, Guest House Raleigh, Takes Big Step Forward

400 Block of South Bloodworth Street, February 2017.

400 Block of South Bloodworth Street, February 2017.

This past weekend, two historic homes rolled through downtown Raleigh from previous sites to new ones. The two houses along the 100 block of East Lenoir Street were moved to the 400 block of South Bloodworth Street to make way for a new 12-story, Element-branded hotel. Demolition of the Baptist Convention Headquarters building should follow soon.

Catch up on that project here.

Ahead of schedule!!

A post shared by Guest House Raleigh (@guesthouseraleigh) on

As the new hotel is being worked on, one of the two historic houses will also be used for some downtown hospitality. The Gorham House will be renovated this year and there are plans for it to house an 8-room boutique hotel called Guest House Raleigh. You can follow the progress of the project on their Instagram account.

For a boutique hotel, this area of downtown is actually a great location being only two blocks from City Market and four from Fayetteville Street. It also won’t feel like the edge of town as progress on Stone’s Warehouse, to the east of Guest House, should start up as the developers finally closed on the site.

A huge congratulations to those behind Guest House Raleigh. I’m hoping big success there so others might take a stab at going the boutique route rather than the safer, more sterile hotel route.

New Townhomes at West and Lenoir Called West + Lenoir

Rendering of West + Lenoir Townhomes

Submitted rendering of West + Lenoir. Click for larger.

Now for sale are the 12 townhomes that we’ve touched on before in the West South Street area. The West + Lenoir Townhomes are billed as luxury homes with a long list of amenities including a private rooftop terrace. Location is the key selling point here, according to the realtors. The location puts you close to downtown Raleigh as well as the future Dorothea Dix Park.

The 12 units range from a 1,300 square foot, 2-bedroom, 2.5 bath with 2-car garage to 1,729 square foot 3-bedroom, 3.5 bath with a single space garage. Prices range from $469K to $579k as you can see below.

Rendering of West + Lenoir Townhomes

Submitted rendering of West + Lenoir. Click for larger.

Rendering of West + Lenoir Townhomes

Submitted rendering of West + Lenoir. Click for larger.

Rendering of West + Lenoir Townhomes

Submitted rendering of West + Lenoir. Click for larger.

Rendering of West + Lenoir Townhomes

Click for larger.

Those rooftop views look great but may get crowded if the plans at 522 Harrington take place.

Townhomes seem to be the luxury item right now in downtown Raleigh. I recall downtown condos being the “luxury” item in the mid 2000s with lots of rentals following afterwards. Perhaps we’re at the beginning of a townhome boom. Or maybe not.

Current site at West and Lenoir, February 2017.

Current site at West and Lenoir, February 2017.

Pic of the Week

Email readers: This blog post has a virtual reality image. Read the post on the blog to see it.

If you haven’t been by in awhile, there is a lot of activity taking place around The Dillon site. The parking deck is starting to rise up and both apartment buildings are in the beginning phases of their work. I’m referring to the ones on both sides of Hargett Street.

Enjoy the VR view, taken on February 21 as I get back into my blog rhythm.

8 Thoughts After 10 Years of Blogging

[Quick note. This post will be at the top for a few weeks as I have a work-related trip out of the country. I’ll pick things up when I return.]

Ten years ago today, this blog, this side project, this hobby of mine, got started. Today, there’s over 1100 posts written and photographed to what I think has become a decent archive of the change taking place in downtown Raleigh.

This blog basically got its start after Fayetteville Street mall was converted back to a street for vehicles with the addition of wider sidewalks. The design we have today was reopened in the summer of 2006. That $10 million project was a major factor in kicking off new life for Raleigh’s core.

Opening party for the new Fayetteville Street, July 29, 2006.

Opening party for the new Fayetteville Street, July 29, 2006. See more at Raleigh Skyline.

Before the blog, all kinds of plans for new developments and new investments captivated me so much that a friend of mine said I should get a job being a downtown ambassador. I couldn’t stop talking about it all. He said, “You should be one of those Raleigh connoisseurs, or whatever they are called.”

Towers were being proposed. Streets were being torn up. Explosives were being used. It was great.

Later that year, I graduated from college, (NC State) landed an apartment on Fayetteville Street, and found myself with a lot more time on my hands. (no more homework) I wanted more data, details, maps, plans, anything to look at that involved downtown Raleigh. History was great but what was coming was better.

There just wasn’t enough chatter out there so I decided to add my own take on it all through this blog.

I don’t at all claim to be the first blog about downtown Raleigh. In 2007, there were plenty of blogs talking about downtown and changes coming to areas around Raleigh. Raleighing and RDUwtf were two that I visited frequently. The forums on UrbanPlanet.org, I was all over.

Over time, the Raleigh online scene changed. I understand that some folks have to move on or want to do other things. Today, you can catch glimpses, although a bit clumsily, of the online Raleigh blogs of the 2000s through the internet archive.

I felt like I quietly created the Raleigh Connoisseur as a way for myself to document the changes. I had no expectations of where this would go or who would read it.

I was just Joe Downtowner writing about what I saw.

I’d like to take this time now to formally introduce myself. My name is Leo Suarez and I’ve lived in downtown Raleigh for 10 years. My family moved to Cary 20 years ago and we’re all on a path to keep sticking around for awhile.

I studied electrical engineering at NC State, hated writing, and hated reading. After graduating, I quickly discovered that writing and reading weren’t that bad and that software is much more interesting than hardware.

I don’t consider myself a millennial even if the marketing folks do. I always have a project that I’m working on, outside of work, as my way of ‘just helping out.’ Neighborhood groups, tech meetups, board meetings, and freelance work are just some of the things I’ve flown in and out of over the last ten years.

This blog has become a lesson in web development, keeps the writing muscle strong, and motivates me to get outside and take photos. Once I had the rhythm down, posting regularly became easy. I couldn’t stop and I now get anxious if I go too long without posting. There really is so much to talk about that that has been a rarity over the last ten years.

Starting out as single, the blog has watched me get married and have a child. (she’s almost two now) These days, I’m deep in the logistics-heavy portion of my life as I try to balance being an individual, a partner, and a parent.

While life changes I’ve found one consistent theme that still exists, the thing to talk about here on The Raleigh Connoisseur; How is Raleigh doing on it’s path to becoming more urban?

Whether I’m 23 or 33, there’s still a lifestyle that I strive for that consists of urban elements. The walks and bike rides I took when younger are still the same as today. My concerns for improving those experiences back then still exist today. My destinations may be changing but it’s this walk/bike lifestyle that hasn’t gone away with age.

I’ll put money down that it will still exist for another ten years. Probably more.

I’ve found that writing and covering new developments has been my go-to. Transit and transportation planning, parks, and parking are some of my other favorites. The underlying point, the thing I’m always thinking about, is how all of these things come together to create a walkable, urban environment where I can get to all these places on my own power.

Am I looking for Raleigh to become urban New York or Chicago? Absolutely not. It’s unrealistic to think that Raleigh will ever look like these cities. Maybe New York and Chicago are too extreme of examples but the point is that when you look at the influences for growth in other cities that are considered urban, Raleigh’s story is quite different.

One personal example of being urban in Raleigh is owning a single car for a small family. We’re not there yet but that’s the lifestyle goal we are trying to get to. Not only will it take some changes on our end but it will take some changes on how the city functions also. We’re optimistic that it is possible in this city.

McDowell Street, March 2009

McDowell Street, March 2009.

For this ten-year birthday post I wanted to put together some various thoughts or lessons that I’ve learned over the years. These are things I’ve come to realize about Raleigh and how cities generally work as they try to urbanize.

[NOTE: Originally I had ten thoughts for ten years because it sounds better but after editing, these eight seem to be the best.]

1. Raleigh Has Good Bones But So Few of Them

To understand where Raleigh is coming from on this journey towards becoming more urban and offering residents options to walk as part of their day-to-day, I realized that Raleigh’s history plays a large factor.

For those that don’t know, Raleigh is a planned city. The original grid between West and East Streets, North and South Streets made up the original borders. With a few expansions later, the grid was maintained and push outwards.

However, due to a number of influences that we won’t get into today, the grid was disbanded and future Raleigh annexations consisted of roads that did not conform to the grid.

It’s generally accepted among city fans that the end of World War II brought the mass adoption of cars and the rapid expansion of the suburbs, hurting economic activity in city centers from the 1950s to the 1980s. (more or less)

From my perspective, that point in history, the way your city was at that point in time, greatly determines how much “urban” you have to work with today. I really saw this when I was walking around Richmond, Virginia.

Richmond isn’t a mega-urban city and it may not be considered urban at this point in time but it had good bones just like Raleigh. Unlike Raleigh, Richmond had a lot more bones than we did.

To show this, I found two historic maps, one of Raleigh in 1935 and one of Richmond in 1923. Twelve years apart, sure, but I think the point stands.

Raleigh, N.C. precinct map, 1935 via North Carolina Maps. Click for larger

Historical Map Collection, Special Collections, University Libraries, Virginia Polytechnic Institute and State University (https://imagebase.lib.vt.edu/imagebase/08MAPS/screen/HM200703011345.jpg ).. Click for larger

As you can see, Raleigh was tiny compared to what it is today. The suburban build out added immensely to Raleigh, surrounding those good bones with suburban-style development. This all took place during the 1970s and later, during a time, one could argue, of greater prosperity than any time in our history.

Richmond was a prosperous city earlier than the suburban boom of the second-half of the 1900s and therefore built itself out with a much larger grid. When I visited, it was really enjoyable to walk for miles from block to block and not hit a highway or shopping center. (or worse, a dead end sidewalk)

Raleigh’s greatest prosperity is probably going on right now, at a time when most residents are living a car-centered lifestyle. The city’s path towards becoming more urban is going to be different because we must retrofit decades of suburban style streets and developments.

That could be a good thing because it left a lot of room for us to play with and bring in modern, urban amenities.

On the other hand, retrofitting existing streets takes a lot of political will and buy-in from the public. This is a process that we may watch take baby steps as Raleigh continues to grow.

Raleigh’s history and the time of when it hit it’s major growth spurt may force us to be urban in non-traditional ways.

2. Thoughts on Historic Preservation

To make way for all this growth, this in-fill development, some old stuff needs to go to accommodate the new.

I’m kind of amazed at how fragile buildings really are. It may not seem that way as we walk among these structures that define our environment but if you watch us demolish a building, there really isn’t much to it.

Garland H. Jones Building, January 2009

It didn’t take long to demolish these buildings along Salisbury Street. Shown are the Garland Building, in front, and the Lawyer’s Building down the street. January 2009.

I can’t quite find the right words for this but seeing 100-year-old buildings or houses destroyed and piled into a dumpster always gives me pause.

It’s like magic. “Poof!” It’s gone. (It’s now a parking lot or whatever)

A few years later, the new structure seems to be absorbed into the local culture and with so many people moving here the stories told by the former buildings start to fade.

To be honest, I struggle to define my feelings on historic preservation. Should everything that is “old” be preserved? I say no because I think a sustainable city has high-value, high-functioning uses for its core.

At the same time though, I believe historic buildings add character, add depth to the experience of the city. They add that unique element that no one else has. In an age where building plans and developers can create and build anywhere in the world, keeping what was built for Raleigh in Raleigh seems like the right thing to do.

But the market is a powerful force and if no one wants to renovate a building and instead tear it down, should Raleigh interfere with that?

To a degree, I think we should separate the experiences we had inside a building from the building itself. In some cases, old buildings are just that. Eventually, modern needs and safety reasons will call for a change.

Restaurants, music halls, and shops can move. I believe the people behind that restaurant or shop have more to-do with the history than the building.

I do think that the downtown Raleigh resurgence over the last ten years has not been friendly to historic buildings. There are a few exceptions but I’m not seeing enough of an organized voice to save buildings of character.

Perhaps a group of passionate local developers or help from the city is the answer . I don’t see that changing any time soon.

3. Downtown is a republic, shopping malls are a monarchy

I’m sure we’ve all heard that one person start a rant like, “Downtown Raleigh needs a blank.”

You may be guilty of saying it also. I know I am.

Then one day, instead of a new blank opening up, another Subway opens instead.

What I’ve realized is that there are so many hands inside of downtown Raleigh. There are hundreds of property owners, hundreds of landlords, some living in and out of the city. Some are even out-of-state and out-of-touch with the needs of downtown Raleigh.

That’s why a coordinated effort to have downtown consist of a mix of different services is more difficult than say at North Hills or Lafayette Village. At those locations, the variety of retail and restaurants are controlled. The advantage is that the one owner can keep things new and varied.

In downtown, if you want to open another Subway, no one can stop you. That’s fine really, in my opinion, let’s not change that. I think there is a better way to look at this dynamic in downtown.

Only the best survive.

In downtown, restaurants turn over a lot more than the shopping malls in the rest of the city. The best rise to the top and stick around resulting in a much better product. The less stable options may upset people but it makes for a more exciting food and shopping scene.

It’ll probably take more effort to get something like this happening with retail but we may be in the beginning stages of just such a thing.

The Downtown Raleigh Alliance uses their data and acts like advisers to those thinking of opening another Subway in downtown. They have the smarts to show that the sandwich market is hot during a weekday lunch hour but that there are also other types of food options that are missing.

In the end it is up to the business owner to bring their concept and work with the downtown market.

The downtown restaurant scene has definitely been raised over the last ten years. Which model do you prefer?

4. Anyone can be a part of the Raleigh story

One of the things I say when people ask me why I like Raleigh so much is that it is very easy to get involved. There are a plethora of opportunities to submit comments, ask questions, and just be a part of the civic process.

You just need to show up.

What I found out very quickly is that very little people show up to public meetings. You may have a few hot topics each year that get larger groups to show but outside of that, public meetings only have dozens of participants. If that.

There’s a good chance that your feedback, your comment, will be taken very seriously because you decided to show up and say something.

I’ve found the city to be a very open office to work with. At first, it may take some getting used to, knowing who to contact depending on what situation. Their website isn’t perfection but it isn’t terrible either. Speaking up for something, for and against, goes a long way.

I encourage more people to show up to public meetings.

5. We need more support FOR projects

Related to my last point, I do want to reiterate the need for you to show up to a public meeting. I would love to see more people show up to public meetings and voice support FOR what they want, rather than against.

Raleigh is accessible and open to all but it can’t be operating solely to keep the NIMBY crowd appeased.

What I’ve learned about watching downtown Raleigh grow and come together is that changes that take place anywhere affect the whole. I’ve read this article many times and will revisit it many more but to quote the author, Roger K. Lewis,

Opposition is called for when there is evidence that a proposed project will cause problems, destroy things worth preserving, prove unsustainable and ultimately fail. NIMBYism is not justifiable if the only question asked is: How will this proposal help me today?

Future projects are not being planned for you personally. Rather they are for coming generations: for your children, grandchildren and great grandchildren.

*Not in your back yard? Think twice before you demonize all change.

With so much growth and change, it is presenting challenges for some residents. That is understandable.

However, our city has adopted a long-range plan and for those that support it, we need to be showing up to meetings to offer support FOR projects rather than against.

This city has, decades ago, decided that we will grow, not stay the same, or even shrink. I respectfully say to everyone reading that we need to accept that that is the near future and we can participate and guide this growth or watch on the sidelines.

NIMBY resistance to new developments in our downtown makes for great reading in the media but those that want to see an expansion of urban elements in our downtown need to show up and support those that want to deliver them.

Projects may not be perfect but I optimistically believe that working with developers and with the city on projects as a means to enhance, rather than being against, is the best solution.

The problem is that it takes more effort. My simple solution right now is we need more folks supporting projects and speaking up when you see something you like.

6. Maps Are Fun But Walks Are Better

This one, I think, is easy. It’s convenient to look at plans for projects on a map, from 10,000 feet up. To really get a sense of how things work though, you have got to get out there and walk around the area.

I’ll always remember one example of the ridiculousness of planning only with maps. In 2010, Raleigh was tasked with picking a route for a possible high-speed rail line to connect it with Richmond, VA. That project is probably in limbo right now but for more details, you can jump to this June 2010 article.

In short, high-speed rail required all street crossings to be closed. Therefore, the railroad crossing at Jones Street, near Glenwood Avenue, would have to be closed to vehicle traffic.

A bridge was proposed to raise Jones Street over the railroad. On a map, shown below, there was a bridge going over the tracks as well as Glenwood connecting to Boylan.

I guess this makes sense when planning from your desk but you can see the nonsense of an idea like this if you walk that area. It doesn’t work.

This is just one example, sure, and I have no idea if things like this happen behind the scenes or not. My lesson is that I must always go out to an area to see it with my own eyes to get a sense of the area first before I start playing with maps.

My goal is to try and portray the area to RalCon readers through my camera and any other tools I may have. Maybe virtual reality is the answer but we must not only rely solely on maps.

Get out there and walk the pavement!

7. Infill Development Is More Like Infill Consolidation

This pairs with my historic preservation thought earlier. What I have noticed happening in downtown Raleigh is that most of the new developments are really about taking multiple properties, combining them, and building a large-footprint, low-rise building.

You’ve no doubt seen it too. Almost all of the 5-7 story apartment buildings, made primarily of wood construction, were put together with a combination of properties to “spread out the building.”

I’m not in construction but I’ve learned enough to know that there is a height limit when using wood and it is in the 5-7 story range, depending on how your ground floor slopes.

After 7 stories, buildings must switch to steel and that sounds like a much more expensive building. These buildings will go taller and the footprint is usually smaller.

My concern about the market delivering these large-footprint low-rises right now is how this behavior won’t solve the infill needs on the much smaller properties, mainly surface parking, in the core.

I did a post awhile ago, I made a note to do an update soon, where I highlighted the most expensive parking lots in downtown Raleigh. One parking lot at the corner of Hargett and Wilmington, with a whopping six parking spaces, had a land value of $255,390. That’s $42,000 per space in 2010.

Today, I checked back in, this piece of land is worth $722,411 meaning each space is $120,402. And they charge, I think, $10 to park there on weekends. Amazing right?

Similar “pocket parking” lots like this are hard to develop and may continue to be the most expensive asphalt in the city. Unless of course a large-footprint, low-rise can be built on top of it. That means nearby, mostly historic, buildings will have to come down.

The Raleigh Furniture Building

The Raleigh Furniture Building in September, 2011.

I don’t claim to know the answer here but how can we get the true infill that downtown needs, along streets like Hargett and Martin? We need new construction alongside the “ole girls” on the 200 block of East Hargett for example. I love the Raleigh Furniture building but want to see new ones to the left and right of it.

Will this pattern ever change?

8. Give Me More Buildings, Not More Height

Pointing back to the desire for Raleigh to be a little bit more urban, I want more buildings along the sidewalks rather than stories in the air. In the beginning days of the blog, a stunning skyline was definitely something I wanted to see come together. Over time, I found it much more enjoyable to see things in front of me from the sidewalk, things that I could interact with directly.

I’ve taken the blog from a “person-on-the-sidewalk” perspective to a “resident-on-the-sidewalk” perspective. Height doesn’t bother me but I always want to know what the ground floor uses will be as they will more directly impact what the downtown neighborhood and dynamic might become.

Justice Center Construction Site, September 2009

Justice Center Construction Site, September 2010

As an example, our tallest buildings on Fayetteville Street include PNC Plaza, the Wells Fargo Tower, and Two Hannover Square. (BB&T) Wells Fargo and Two Hannover were built in the early 1990s and as a result of low interest in downtown Raleigh at the time, it is not surprising that their ground floor offers very little to the streetscape and the sidewalk. They have offices on the ground floor with bank lobbies so large they are only needed during the weekday work hours.

PNC Plaza opened in the 2000s and was planned as a result of the new activity on Fayetteville Street. This tower includes multiple restaurants and windows that connect to the street rather than divide from it.

I dream that one day the other towers may renovate their ground floors but a lot of other buildings along Fayetteville have the same affect. It’s a result of their time period which I understand when we talk about new buildings for today, the ground floor plays a big role for how you and I use the space.

Visitors who come to downtown also interact with these spaces and they leave with some kind of lasting impression. That’s probably the most important element to changes taking place in downtown that I’ve grown to follow over the last ten years.

I’ll take functioning, helpful, and memorable spaces along the sidewalks any day.

Wrap Up

Short and sweet, I’ve enjoyed reflecting on this post and I’ll revisit these points later as the blog continues to keep the mission consistent. See you at the next milestone.

Winter 2017 Restaurant Roundup


Vidrio is now open in Glenwood South

For this restaurant update, the energy seems to be building in and around Moore Square. There are a few delicious places to try now as well as ones to look forward to this year.

For a complete list of eats, drinks, and coffees in and around downtown, make sure to bookmark the DT Eats page. Try something new!

This burger. My goodness!

A photo posted by Leo Suarez (@dtraleigh) on

So proud of this project! A true collaboration with friends. Can't wait to see @brewerybhavana come to life!!!!

A photo posted by nicolenalvarez (@nicolenalvarez) on

Rendering of 301 Hillsborough Shows Double Tower Development

Rendering of 301 Hillsborough, provided by The Lundy Group.

Click for larger

Posted here is the latest rendering of 301 Hillsborough, which comes courtesy of The Lundy Group. It was released a few weeks ago so it may not be new to some readers but I’m putting it here for posterity.

For reference, in the foreground you’ll see a gray box of a building. That is where The Flying Saucer (and a plate with my name on it!) currently reside. Morgan Street is going from bottom center towards right center of the rendering.

To see more detail, check out this November 2016 post.

Dissecting Hotel Designs in the latest Administrative Alternates

These Administrative Alternates for Design basically write the blog post themselves.

Looking at two AADs submitted on the city’s development website, one for the Hilton Dual-Brand on Davie Street and the other for the Courtyard Marriott on McDowell Street, it looks like the building design is asking for an exception to the standards defined in the UDO. It also comes with more renderings which I’ve posted here.

I may take some time to understand the requests and get into them in the comments but for now, I want to share the information being presented as well as the included renderings.

From AAD-005-17:

The proposed Hilton Dual Brand Hotel at the corner of West Davies and South McDowell streets is a dual branded hotel with shared lobby and facilities. The hotel has a total of 259 guest rooms (Garden in has 136 rooms, Homewood Suites has 123 rooms). The parking garage provides 139 spaces (including 4 regular H/C and 1 H/C van spaces) The building has 260,890 gross square feet over 13 floors.

The lobby and public functions are at the ground floor and much of the second floor. The front of the second floor interfaces with the Lobby, with the support spaces internal to the building mass. The garage entrance is at the west, upper portion of Davie Street, leads to the back of the second floor and feeds the garage floors on the 3rd and 4th levels. The 5th-14th floors are the guestroom floors that are split between the brands; Hilton Garden Inn and Hilton Homewood Suites. The 14th floor also has a restaurant with two large patio areas open to the public. The north patio area terminates at an unoccupiable vegetative roof.

Through material use and detailing, the building’s base is articulated in stone and extends the base in brick to the 5 th floor cornice. This lower base section uses larger scale geometry to express solidity of the building. Above the 5 th floor cornice, the middle of the building expresses fenestrated massing in EIFS with varied depth planes and molding profiles. The building corners continue in brick to the 10 th floor, visually framing and anchoring the EIFS body of the building. The corner of the building over the main entrance also steps back at this point giving deference to the street. The upper three floors over the brick corners terminate lower that the EIFS body of the building. The 14 th floor at the street corner and McDowell Street steps back into a patio, giving depth and articulates the roof line so it does not appear as a monolithic mass.

The two story entrance lobby insets at the corner on both street elevations for a significant width, offering an unobstructed view through curtainwall glazing into the lobby, bar and restaurant. The second floor public functions are open to the two story lobby. The areas west (on Davies Street) and north (on McDowell Street) also have two story windows that partially screen the interior from exterior at the restaurant (Davies St) and the pool deck (McDowell).

Rendering of Dual Brand Hilton Garden, corner of McDowell and Davie Streets

Corner of McDowell and Davie Streets. Click for larger

Rendering of Dual Brand Hilton Garden, view from Davie Street

View from Davie Street. Click for larger

Rendering of Dual Brand Hilton Garden, view from McDowell Street

View from McDowell Street. Click for larger

Rendering of Dual Brand Hilton Garden, back of the building

Back of the building. Click for larger

Sad to see the more glassy version of this project, shown here in this May 2015 post, go away.

IF you want to get in to the details including floor plans, take a look at the AAD document.

Next, let’s take a look at AAD-003-17, referring to the Courtyard Marriott for McDowell Street. Only renderings with this one. As discussed in a recent post about this project, these may be slightly out-of-date, specifically that brown-brick “hat and drapes” shown below.

Rendering for downtown Raleigh Courtyard Marriot

Corner of McDowell and Cabarrus Streets. Click for larger

Rendering for downtown Raleigh Courtyard Marriot

Looking east down Cabarrus Street. Click for larger

Rendering for downtown Raleigh Courtyard Marriot

Back of the building on Gale Street. Click for larger

Raleigh’s Unique Elements Still a Mystery

This is kind of a thinker post that I wanted to put out there. I haven’t talked about Raleigh’s image, including the image we’re trying to give off, in awhile but it is something that I’m always sort of thinking about.

I was watching a talk from Aaron Renn about Columbus, Ohio a few weeks ago. Normally, I wouldn’t catch this sort of thing but since I find myself in Columbus once or twice a year and I like Renn’s work, I watched the talk.

This one quote really stuck with me as he talked to a crowd about what people around the country are saying about Columbus.

The more different you are as a city, the easier it is to get market attention and that’s what I’ve kind of noticed that while every company tries its hardest to tell you how much different and better it is than every other company, every city basically tries its hardest to tell you how it’s exactly the same as every other city that’s conventionally considered cool.

*Where Does Columbus Go From Here?

I agree with Renn 100%. I’m not in marketing but for those that are, I’d love an explanation on that. That seems to be counter to what marketing is supposed to do.

Below, I’ve embedded the talk but started at the relevant question with Renn’s full answer. If the video doesn’t show for you, click here to watch it on YouTube.

I wanted to see if that was true for Raleigh. How unique are we? Without having the resources for a full-on marketing effectiveness analysis (or whatever this might be called) I looked at what our Greater Raleigh Convention and Visitors Bureau was putting out there.

I watched the most recent video published from Visit Raleigh. Here it is below. (YouTube Link here)

To sum up, Raleigh:

Another watch shows quick shots of food trucks, the trolley pub, people walking on sidewalks, the Cary Theater, Ashworth Drugs in Cary, and fireworks.

While the production level of the video is high and those interviewed have done some great things in Raleigh, I’m sad to say there isn’t anything unique there as this list of items can be found in a lot of other cities around the country.

Also, no greenways? Really?

I’m going to pick on John532 who posted in the comments a little while back that, “IMO, the city is way too humble and needs to go on a ‘bragging tour’ and sell itself better.”

There may be more material out there showing how unique Raleigh is but it doesn’t seem easy to find. I too would like to see some unique elements pulled out of this city and broadcast out for the world to see.

The thinking piece for you, reader, is what should, or even could, that be? What unique thing could we take a chance on?

I have my ideas but want to end the post here and take it to the comments.

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