I get asked for help all the time while walking the sidewalks in downtown Raleigh. People ask me for directions most of the time but sometimes for an ATM location or for a nearby place to eat. This happens either because I walk so often or I just have a friendly face. My bet is on the first theory.
Another question I get asked about a lot are parking related questions. You may have seen this exact scenario yourself. A person banging the buttons on the parking meter like it was an arcade machine. That person looks like they are losing. They are losing because it’s the weekend and it hasn’t hit them that parking is free.
The frustrated parker is a common occurrence in downtown Raleigh and the plethora of signs on each block are responsible for informing a visitor of the rules. I’m going to say it straight up that there is a lot of room for improvement in signage around downtown, not just for parking but we’ll stick to just one topic for this post.
This is why a project by Nikki Sylianteng caught my eye. Highlighted in The Atlantic Cities, the New York City designer is attempting to make the parking signs more informative there. Nikki built a prototype and put it out on the street with a comment box for real-world feedback.
Here are some photos of Nikki’s work, borrowed with permission.
On her project page, Nikki writes:
My strategy was to visualize the blocks of time when parking is allowed and not allowed. I kept everything else the same – the colors and the form factor – as my intention with this redesign is to show how big a difference a thoughtful, though conservative and low budget, approach can make in terms of time and stress saved for the driver. I tried to stay mindful of the constraints that a large organization like the Department of Transportation must face for a seemingly small change such as this.
I’ve always thought that the main problem with parking signs is that they do not tell the whole story. For example, the Raleigh signs indicate the hours of enforcement, those being from 8am-5pm, Monday to Friday. They do not indicate what to do outside of those hours. A more ideal sign leaves no doubt during any time of the day, any day of the week.
The Raleigh signs also emphasize the wrong information. “2 Hour Meter Parking” is in the largest font on the sign with the hours being smaller. To the eyes of a driver, the “2 Hour Meter Parking” is most likely all they can read while cruising down the street. With more distractions in downtown compared to the suburbs, drivers have only so long to look at small signs. This portrays that parking enforcement occurs always and the sign is not clearly informing drivers.
What Nikki’s designs show is a 7 day week, 24-hour picture indicating to a parker whether they should be there or not. While the sign is still difficult to read from the driver’s point of view, it more accurately helps someone after they have parked.
During hours of free parking in downtown, I’ve always felt that nervous parkers feel better if they are reassured in some way that what they did was legal. No one wants a parking ticket and this keeps new visitors on the alert because there’s the possibility of a ticket when parking in downtown. Signs must instill confidence in people that they know how the system works and they can avoid the big bad parking ticket.
So there’s clearly room for a design overhaul here. An alternative would be to rethink the parking enforcement system entirely or perhaps throw more technology at it, a suggestion one of our city councilors has brought up.
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