Plans came out a few weeks ago about a new 30-story building for the surface parking lot along Morgan Street and the Marbles Kid’s Museum. It’s the triangle-shaped lot where Morgan becomes New Bern Avenue at the intersection with Person Street.
Back in early 2021, the parking lot was rezoned with a height limit of 30-stories. It looks like the developer is planning to max it out with a new tower that will have 373 residential units.
The new tower, called VeLa Longview, will also have ground-floor retail and structured parking. You can see some of the developer’s other projects here.
I’m not exactly sure where the name “Longview” comes from but it does seem to pop up around Raleigh. On the same block is the Vintage Church which was formerly called the Long View Center. Owned by a local real estate developer, he sold it in 2013 to the current church. The same developer, Gordon Smith, helped start the Marbles Kid’s Museum and played a pivotal role in rezoning the parking lot that is now to become VeLa Longview.
Clearly, the Longview name has some significance here with someone involved. I’m going to throw this post up on the Community and see if we can’t figure this out.